Buthayna Abu Jabal Store

From the heart of Jerash, with every stitch in serw fabric, Buthaina Abu Jabal began her artistic journey over five decades ago, transforming Jordanian heritage into tangible, lively pieces. Her craft was never just work; it was a celebration of identity, bringing the spirit of Jordanian hospitality into traditional baskets for parties and henna celebrations.

Beyond baskets, she expanded her talent into crafting unique accessories from satin and embroidered fabrics, each piece reflecting her expertise and lifelong passion. Every creation is made with precision and care, carrying with it the culture and authenticity of her roots.

"Every stitch I sew tells a story of Jerash and its heritage, and I hope these pieces reach every home that loves beauty and authenticity," Buthaina shares.

Her craft has provided her with a sustainable income, a sense of pride, and empowerment, while allowing her to present tradition in a contemporary way to the world. Through Khairat Al-Dar, her work reaches a wider audience, preserving the authenticity and cultural value of each piece.

These products were supported through Khairat Al-Dar, a digital platform launched by the Ministry of Digital Economy and Entrepreneurship as a pilot initiative to empower home-based businesses in Jordan, providing them with an integrated environment to market their products in a modern and effective way.