The Story of Beit Reef Jerash
Suad Al-Khatib, a 55-year-old woman from Jerash, is the founder and owner of “Jerash Countryside House.” Her journey began with a passion for traditional Jordanian flavors and natural products. She wanted to create items that carried the essence of home while presenting them in a modern and elegant way.
Family Support and the First Step
From the start, her family provided unwavering support, encouraging her to transform her experience and creativity into a home-based business. Through persistence and innovation, Suad developed her own identity, blending authenticity with a refined sense of quality.
Products with Authentic Flavor and Modern Elegance
Her products include the thyme drink “Al-Kassah”, a refreshing herbal infusion, the anise and ginger mix “Rashfah”, a soothing warm beverage, and “Kamshah,” a natural spice blend for the traditional Jordanian Mansaf. She also crafts premium royal thyme with sesame, each product carefully prepared from natural ingredients and presented in elegant packaging that reflects both tradition and sophistication.
Impact and Ambition
For Suad, this craft is not only a sustainable source of income but also a source of pride, connecting her deeply with her heritage. She dreams of expanding “Jerash Countryside House” beyond local borders, carrying Jordan’s cultural essence into households everywhere. What sets her apart is her ability to merge heritage, authenticity, and innovation, creating products that are both meaningful and memorable.
These products were supported through Khairat Al-Dar project.
Khairat Al-Dar is a digital platform launched by the Ministry of Digital Economy and Entrepreneurship as a pilot initiative to empower home-based businesses in Jordan, providing them with an integrated environment to market their products in a modern and effective way.