Juthoor Store

The Story of Juthoor

Sarah Suleiman Sorour Al-Qadri from Jerash found her true passion in the world of natural ingredients and handmade soap. Her journey began out of curiosity to explore the properties of oils and herbs, and over time this simple experiment turned into a full-fledged project under the name Juthoor. Sarah says: “For me, soap making was more than just an artistic experiment; it became a way to make productive use of my free time, and to learn new skills that combine creativity with craftsmanship.”

Natural Products That Combine Beauty and Healing

Sarah offers a wide range of natural soaps that blend aesthetic and therapeutic benefits. Among them are loofah soap with honey and licorice for skin brightening, glycerin soap with extracts like coconut oil and shea butter for deep hydration, activated charcoal soap for pore purification, and luxurious white musk soap with a long-lasting fragrance. She also designs customized gifts such as small decorative soaps for special occasions and newborn giveaways.

Heritage with a Modern Spirit

What makes Juthoor unique is its ability to merge Jordanian heritage with modernity, using natural materials such as plant oils, honey, and activated charcoal. Each piece carries an artistic touch that reflects the identity of the land, presented in a contemporary style that suits different tastes.

Ambition and Future Vision

Sarah’s ambition is to transform Juthoor into a leading brand both locally and globally, spreading the culture of returning to nature and relying on safe, eco-friendly products.

These products were supported through Khairat Al-Dar project.
Khairat Al-Dar is a digital platform launched by the Ministry of Digital Economy and Entrepreneurship as a pilot initiative to empower home-based businesses in Jordan, providing them with an integrated environment to market their products in a modern and effective way.