Intisar Al-Najjar Store

The Story of Intisar Al-Najjar’s Shop

From the city of Salt, Intisar Al-Najjar began her journey with embroidery as a simple artistic hobby, but over time this passion transformed into a full-fledged profession that helped her support herself and her family. Her mother was her first supporter, while her family played an essential role in inspiring and encouraging her to keep going.

From Hobby to Profession

Intisar mastered all forms of embroidery and sewing, using fine fabrics and silk threads to create elegant products that carry authentic touches. At first, her work wasn’t intended for trade but was born out of her love for art, until she realized that this passion could become a true source of income.

Impact on Her Life

This craft became a respectable source of income that provided her with stability and strengthened her confidence in building a project based on her talent. Over time, embroidery became more than just a manual skill—it turned into a pathway for creativity and independence.

Ambition and Vision

Intisar dreams of expanding her work and increasing profits to secure a better future for herself and her family. What makes her unique is the authenticity expressed in every stitch and her ability to transform simple threads into creations that embody both beauty and practicality. Her project is not just sewing and embroidery—it is a reflection of the Jordanian household identity and an extension of heritage carried in every piece she makes.

These products were supported through Khairat Al-Dar project.
Khairat Al-Dar is a digital platform launched by the Ministry of Digital Economy and Entrepreneurship as a pilot initiative to empower home-based businesses in Jordan, providing them with an integrated environment to market their products in a modern and effective way.