Batool Otoom Store

The Story of Batleh Handmade

From an early age, Batoul Atoum, from Jerash, carried a special passion for the world of accessories. It was never just a passing hobby, but a deep love for the small details that add a touch of beauty to any look. During the COVID-19 pandemic, she found the perfect opportunity to begin, as it became easier to access raw materials through online stores. This is how her project, Batleh Handmade, was born.

Support and Self-Learning

Her husband and family were her greatest supporters, while Batoul relied on experimentation and self-learning without any formal training. Piece by piece, she began creating necklaces, bracelets, rings, anklets, and earrings with fresh, unique designs. She uses plated aluminum, stainless steel, and copper to craft accessories that suit every taste.

A Philosophy of Design

As Batoul explains: “I wanted each piece to be more than just an accessory… to be a touch that adds beauty and an extraordinary energy.” This belief turned her project into more than just a business—it became a journey of love and passion, reflected in every design she creates.

Ambition and Distinction

Today, Batoul aspires to develop her products further by designing with gold and silver, dreaming of seeing her unique models transformed into luxury pieces that carry her personal signature. What makes Batleh Handmade stand out is the complete freedom it gives clients to choose every detail—from colors to the smallest decorations—along with a free maintenance service that builds trust and loyalty between the designer and her customers.

These products were supported through Khairat Al-Dar project.
Khairat Al-Dar is a digital platform launched by the Ministry of Digital Economy and Entrepreneurship as a pilot initiative to empower home-based businesses in Jordan, providing them with an integrated environment to market their products in a modern and effective way.