Arar Store

The Story of Arar Store

Rahaf, a young Jordanian born in 1996 from Jerash, is the founder of Arar Store, where she transformed her love for Jordanian heritage into a project that radiates authenticity and beauty. She named her store after the aromatic wild arar plant that grows in the mountains of Jordan, a name also tied to the poet Mustafa Wahbi Al-Tal (Arar), a symbol of literature and national identity. Through this, her products became a small window into the history and culture of her homeland.

A Passion Turned Into Craft

As Rahaf explains: “I started from my love for traditional things and my passion to present them in a practical way we can use in our daily lives.” Through constant experimentation, she developed unique products such as cups, flasks, magnets, and keychains—all inspired by Jordanian heritage, yet designed in a modern and practical style. Each piece is carefully handmade, combining beauty with functionality and telling the story of Jordan to whoever owns it.

More Than Just a Craft

Rahaf believes that her craft is not just about creating products but about embracing an experience filled with patience and passion. For her, every item becomes a memory and a celebration of heritage. She aspires to expand her project so that Arar Store becomes a distinguished brand, one that unites tradition, authenticity, and modern creativity.

These products were supported through Khairat Al-Dar,
a digital platform launched by the Ministry of Digital Economy and Entrepreneurship as a pilot initiative to empower home-based businesses in Jordan, providing them with an integrated environment to market their products in a modern and effective way.