Rosalyn Store

The Story of ROSALYN

Nidaa Al-Bayaydeh, born in 1993 in Karak, is the founder of ROSALYN, a brand that offers handmade embroidered products combining authenticity, heritage, and modern touches. Her journey began in 2021 after she came across short Instagram clips about embroidery and felt deeply drawn to this world, deciding to give it a try. As Nidaa recalls: “One day we had a family occasion, and I really wanted to wear traditional embroidered clothing, but my budget was limited. I thought of buying a plain dress and adding my own design with the help of my mother. It turned out to be one of the most beautiful pieces I’ve ever worked on and one that’s closest to my heart.”

Support and Self-Learning

Her mother was her first supporter. As a seamstress, she taught Nidaa the basics of sewing. From there, Nidaa developed her skills further by watching tutorials on YouTube. This combination of talent and family support helped her build her own project.

Products with the Spirit of Heritage

ROSALYN offers a wide variety of handmade embroidered products, including accessories such as necklaces and keychains, car hangers, baby sets, wedding and engagement hoops, embroidered hair ties, and hand-stitched canvas art. She works with linen and rosaline fabric, using high-quality DMC threads that add durability and elegance to every piece.

Impact and Ambitions

This craft transformed Nidaa’s life, teaching her patience while also becoming a stable source of income and a way to express her creativity. She aspires to formally establish her brand and have her own dedicated space to produce and display her embroidered creations. What sets her apart is her commitment to high-quality hand embroidery with a personal touch, blending Jordanian heritage with modern innovation to create unique artistic pieces that cannot be found elsewhere in the market.

These products were supported through Khairat Al-Dar project.
Khairat Al-Dar is a digital platform launched by the Ministry of Digital Economy and Entrepreneurship as a pilot initiative to empower home-based businesses in Jordan, providing them with an integrated environment to market their products in a modern and effective way.